April Newsletter
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Time to read 5 min
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Time to read 5 min
At the end of March we launched our 13th Anniversary beers online and in venues across the UK with the help of 80+ pubs, bars and bottleshops. The theme was superstitions, but we're feeling nothing but lucky to still be here and pouring such exciting new beers for you.
To all those who made the journey down to our birthday beer festival at the brewery site, a particularly big thank you is due. These events are possible thanks to your continued (and wholly enthusiastic) support, and it was brilliant to see so many of you down to join us in the festivities. Watch our video wrap up here!
Feel like you missed out on the celebrations? Think again! We've still got all of the special releases (Shattered Mirror, Lucky Numbers, Zestiny, and Maiden 2025) ready and waiting to fill your fridge. You can click here to shop all 13th Anniversary beers and merch.
SIREN TAP YARD
Firstly, a big shoutout to all those who took part in the Barnes Fitness 10k run hosted at the Tap Yard. We had a great day, and you all brought the absolute best vibes! If you're still feeling the runner's high, don't forget to sign up to the upcoming Endure24 relay race in Wasing Park, Reading - we'll bring the beer!
Speaking of great days out, we had a blast over the recent long weekend; and we're ready and waiting to go again between Saturday 23rd and Monday 25th May. We'll see you there.
Lastly, we've got one very exciting development coming soon to the Tap Yard surrounding our food offering. Mum's the word for now, but we'll reveal all very soon...
SIREN RG1
Over at our flagship Reading bar, we're gearing up for an epic kitchen take-over with The Burger Society taking the helm on the 22nd April, for one night only between 5pm and 9pm! With their regular food truck at our Tap Yard site, and their set-up in Blue Collar, they’ve been getting everyone talking. Bookings are strongly advised so you don't miss out!
And have you spotted the new food menu yet? This isn’t one to sleep on. Whether you’re popping in for a quick bite or planning to fully indulge, we’ve got you covered. And did we mention loaded fries and waffles are now on the table? Click here to check out the menu in full.
THE GEORGE & DRAGON COUNTRY PUB
On behalf of Sophie and all the staff at our rustic Swallowfield pub, we'd like to extend a massive thank you to all those who joined us this Easter. The reception to our extended Happy Hour 2-4-1 offer was excellent, and we hope you'll continue to enjoy this deal Monday - Thursday between 4pm and 7pm.
We're gearing up for the warmed weather with some exciting upgrades to our outside space, and we can't wait for you to join us in the crisp evening air for some good drinks and good food. Click here to get your table booked in soon.
Anniversary beers aside, we've been pouring some fantastic pints over the past few weeks. The Pilot, our first beer of 2026, returned after it previously sold out lightning fast; a firm favourite in our Finchampstead Tap Yard. As we mentioned previously, Every Minute Matters has also seen a triumphant return six years on from the inaugural run, and just this week we've released two new IPAs...
Soundwave Continuum is a special edition of our flagship IPA, Soundwave, and has been designed as a 'futuristic' beer by utilising advanced hop products. Finally, Enter Strata takes on learnings from our Time Hops II project in this dank and juicy Hazy IPA with melon and strawberry aromas and a resinous finish.
Joining us as our new RG1 Reading bar general manager, George was previously GM at BrewDog's Basingstoke site before it recently closed its doors. We're very grateful to have George on board, and please be sure to say hi if you spot him on your next visit!
We'd also like to welcome Charlotte to team, who has taken up the post of packaging operator at the brewery. Charlotte is no stranger to beer, and has previously travelled around Australian and New Zealand's craft brewing scene.
Above, new RG1 manager George
Thanks to popular demand, we're pleased to bring Every Minute Matters back to homes throughout the UK! This beer is pretty special for us; it was the first ever California IPA we brewed, with the help of USA brewing legends Green Cheek Brew Co.
As well as being a turning point in our brewing education, Every Minute Matters was also the last beer we brewed before the 2020 lockdown. Perhaps some of you even hold fond memories of enjoying it as the final pint before the pubs closed.
As well as being available though our online webshop and venues, we're thrilled to announce that the beer has been picked up by Waitrose and ASDA supermarkets, making our first foray into the Cali IPA style more accessible than ever.
To celebrate the launch in Waitrose stores, we've put together a short promo video; a classic face off between founder Darron and head brewer Sean over the last can on the shelf. Check out the video below!
Don't worry, we won't go full spoiler-alert here, but we'd love to share some exciting events and releases coming up soon.
Last year we brewed a small-batch West Coast IPA with a big impact, and we're pleased to say that Two Worlds Apart will be making a return in the coming weeks. This beer was a breakthrough in our approach to modern West Coast IPA at the time, and we're thrilled to be revisiting its bold, resinous and flavourful profile with Krush, Nectaron and Mosaic hops.
Our first ever Mexican Lager, Pachanga, is also coming back for the spring/summer season. This is the perfect pint to pair with soaking up the sun, and it's been a firm favourite at past Siren events.
Alongside events hosted at our own brewery site, we're always out and about around the UK at the most happening and exciting shows, beer festivals and expos! Take a look at the list below to see where we'll be popping up soon, and join us for a beer.
Are You Listening?
8th - 9th May [GET TICKETS]
London Coffee Fest
14th - 17th May [GET TICKETS]
Fyne Fest
28th - 31st May [GET TICKETS]
Swansea Craft Brew Fest
30th May [GET TICKETS]
Endure24
5th - 7th June [GET TICKETS]
Have you taken a look at our expansive blog backlog yet? We've got years of great beer writing content waiting for you to discover. Here are a couple of blogs we think you'll find interesting, that tie in with the content within this April newsletter.