To celebrate the comeback of our favourite IPA, Every Minute Matters, we're inviting you to spend time well this Spring.
All you need to do is run, walk or cycle your best Siren 'S' shape and track it on an app of your choice.
Show this in-venue at Siren Tap Yard in Finchampstead, Siren RG1 in Reading or The George and Dragon in Swallowfield and you'll nab yourself up to 60% off your one drink immediately!
Take it a step further and upload your 'S' shaped map to get an additional online offer, and a chance to win the champion map!
How it Works
Rewards
The more minutes you clock the bigger the rewards! Earn the following on either a drink in a Siren venue or online against the Time Well Spent Mixed Case.
- 15 + minutes = 15% discount
- 30+ minutes = 30% discount
- 60+ minutes = 60% discount
Simply show your map in-venue or submit your map below.
There's also a prize for the best Siren 'S'. One lucky winner will win a branded mini fridge filled with fresh beer.
SUBMIT YOUR MAP
Completed your map, and ready to receive your reward? Upload your screenshot showing your S shaped route (this must show the time it took you) to receive a discount on our Time Well Spent mixed case. For more details, see our FAQs section.FAQs
It's very simple!
- Run, walk, cycle or wheel an S shaped route of any size.
- Record your activity on your favourite app (like Strava, Runna, etc).
- Show your route in any of our venues (Tap Yard, RG1 or George and Dragon) for money off a drink of your choice immediatley.
- Optionally, submit your map through the form to earn the same discount on our Time Well Spent mixed case with a code which will be sent to you by email.
- Get 15% off for 15+ active minutes, 30% off for 30+ minutes, and a massive 60% off for 60+ minutes spent crafting your S shaped route.
- We will also award a prize for the best Siren 'S'. One lucky winner will win a branded minifridge filled with fresh beer. You need to upload your map to be in with a chance of winning.
- Offer Ends 31st May 2026
It's that simple! You can take us up on this offer with your best 'S'. One go per person please.
- Show your map at either The Siren Tap Yard, RG1 Reading Bar or The George and Dragon for your discount
- Valid on one drink only. Excludes growlers and bottles of wine.
- Can only be used once
- Available during opening hours until the 31st May 2026.
Absolutely. We want this campaign to be open to everyone of all abilities. If you can map and record your S route, you're ready to claim your discount reward!
Every Minute Matters was our first California IPA, originally brewed as a collaboration with one of the finest exponents of the style, Green Cheek Brewery, back in 2020. What makes this beer special is that the hops are added at precisely timed moments during the brewing process 🌿.
It’s crisp, refreshing, and delivers the clean bitterness often associated with a West Coast IPA 🍺, without the traditional caramel malt flavours.
It's now available from our venues and webshop directly, in addition to Waitrose and ASDA stores across the country.
