About Us

Siren Craft Brew has been at the forefront of the UK craft beer movement since 2013, consistently ranked among the world's top 100 breweries on RateBeer. We are bold, flavourful and uncompromising, and that spirit runs through everything we do, including our bars and pubs.

Siren City Bars is our growing hospitality arm, operating a collection of distinctive venues that share our passion for great beer, exceptional hospitality and genuine community. We are now bringing that same energy to Cheltenham, and we're looking for an exceptional General Manager to be a major part of the opening of the venue.

The Role

As General Manager, you will take full ownership of the Cheltenham venue, its people, its guests, and its commercial performance. This is a hands-on leadership role for someone who thrives in a fast-paced, craft-led environment and knows how to build a team and a culture from the ground up.

You will be the face of the venue, driving a brilliant guest experience whilst hitting your financial targets and developing the next generation of hospitality talent under your wing.

Key Responsibilities

People Leadership

· Recruit, onboard and develop a high-performing team
· Foster a positive, inclusive team culture aligned with Siren's values
· Coach and mentor your management team to grow into future leaders
· Lead shift briefings and maintain consistent team communication
· Manage performance, conduct appraisals and drive engagement

P&L and Financial Management

· Take full accountability for the venue's P&L, including revenue, GP and cost control
· Deliver against sales, labour and margin targets set in conjunction with the area team
· Manage stock controls, ordering and supplier relationships to optimise GP
· Produce weekly trading reports and use data to drive commercial decisions
· Identify and act on opportunities to grow revenue and improve profitability

Guest Experience

· Set and uphold exceptional standards of hospitality across every touchpoint
· Build a loyal local following by creating a welcoming, memorable atmosphere
· Respond proactively to guest feedback and drive continuous improvement
· Champion product knowledge, especially craft beer, throughout the team
· Ensure the venue always looks, feels and operates at its very best

Compliance and Operations

· Maintain full compliance with licensing, health and safety, and food hygiene legislation
· Oversee opening and closing procedures and venue security
· Liaise with the wider Siren team on maintenance, marketing and new initiatives

Skills and Experience Required

· Proven experience as a General Manager in a high-volume bar, pub or restaurant
· Strong commercial acumen with a track record of hitting P&L targets
· Excellent people manager, you lead by example and bring the best out of those around you
· Passion for craft beer and hospitality (you don't need to be a brewer, but you do need to care)
· Confident with scheduling, stock management and financial reporting
· Experience leading a team of 10+ people in a fast-paced environment
· A genuine commitment to delivering exceptional guest experiences
· Personal licence holder desirable, or willingness to obtain one

Benefits

· Company pension scheme
· Discounts across all Siren venues
· 28 days paid holiday
· Genuine career development within a growing hospitality group
· Opportunity to shape a brand new venue from the ground up
· Be part of one of the UK's most exciting craft beer businesses

Job Specifics

· Total package: up to £47,000 per annum (base, tronc +bonus)
· Base salary: up to £36,000 (dependent on experience)
· Tronc: £4,000–£7,000 per annum
· Performance bonus: 10% of base salary
· Location: Cheltenham
· Contract: Full-time, permanent
· Hours: 45 hours per week (including weekends and evenings)
· Reporting to: Hospitality Area Manager
· Site opening in September/October
· Training for 4-6 week period at our bar in Reading before opening

How to Apply

If you are a driven, passionate hospitality professional ready to take on an exciting new challenge with a brand you believe in, we want to hear from you.

Please send your CV and a cover letter, telling us why you're the right person to lead our Cheltenham venue to danny@sirencraftbrew.com.

CVs submitted without a cover letter will not be considered.

We’re looking for enthusiastic and outgoing people to join the Siren Craft Brew events team this summer in a flexible capacity. We will have shifts available at some incredible events around the country, in addition to our own venues in Finchampstead, Reading and Swallowfield. We’re looking for people passionate about independent food & beverage brands, excited to help us create memorable experiences for customers whether it’s at beer festivals, music festivals, running events, pop-ups or activations.

What You’ll Be Doing

This role supports our full-time events function with shifts at a host of events. Sometimes we’ll be supplying the equipment, sometimes you’ll just need to jump behind the bar.

Key Responsibilities

• Pouring beers for customers over the bar
• Excite customers with sampling and recommendations
• Assist with set-up and pack-down of events
• Driving to/from events (subject to age/experience)
• Represent Siren in line with our expectations and values
• Further opportunities available in our venues

What We’re Looking For

This would suit someone with retail, customer service or bar experience looking for extra work this summer in a fun, lively environment. We can either bring in one person to work regularly, or multiple people to share out the shifts. It’s also an ideal role to kick off a career in events with practical, hands-on experience.

• Confident, outgoing and friendly
  Flexible - up for the challenge of being in a different vibe every week
• Willing to travel to various locations
• Organised and reliable with good time management
• Able to work weekends and late nights when required
• Qualified to drive in the UK
• Passionate about people trying Siren beers this summer
• Experience of working in a role in the craft beer sector, with a passion for the product
• Friendly, personable, and confident talking to customers/clients and presenting
• Good knowledge of Microsoft software packages, time management, organisation etc
• Self-motivated with the ability to manage multiple projects simultaneously, either as an individual or as a team
• Strong customer service experience
• A passion and a creative mind for proving the best experience
• A thirst to succeed and progress within the business
• Flexibility to travel and work events hours as required

Key Information

• Hourly rate starting from £12.71
• Flexible hours, can be scaled depending on your availability and success in the role
• Generous staff discount of 50% off Siren Craft Brew, Siren Tap Yard & George & Dragon
• Samples of all new beer releases & free coffee in venues
• Employee assistance programme to help you deal with what life brings: wellbeing, legal and financial advice from Hospitality Action
• Opportunities to attend events all around the UK

To apply to this position, click "Apply" button, or email our Events Coordinator Brodie directly at brodie@sirencraftbrew.com

We are looking for a driven, passionate and ambitious person to join our sales team, getting beer into some of our country’s best independent pubs, bars, restaurants and retailers across the north of England.

You will have direct responsibility for winning new business as well as maintaining and growing our existing business within the territory.  The position will be based remotely, and could suit someone already based in Leeds, Manchester, Birmingham or surrounding areas.

Siren is an independent brewery based near Reading, with an excellent reputation for making beers ranging from everyday favourites to premium, barrel aged products. We’re looking for organised, tenacious sales people who are always looking to learn and grow, while championing indie beer across the UK.

What You’ll Be Doing

This is a field-based sales role covering the North. You’ll be out in the trade, building the kind of relationships that move the needle. You'll be growing distribution of Siren beers across independent venues, working with regional wholesalers to drive performance, and making sure our brands have the presence and rate of sale they deserve.

Key responsibilities:

• Build a regional strategy to grow distribution, volume, profit and brand experience across a range of channels
• Develop and execute a clear plan for winning new business in your territory
• Work with wholesale partners and key external contacts to drive our brands and open up new routes to market
• Build strong working relationships with customers, with joint plans that align to what we're both trying to achieve
• Support existing accounts to make sure our brands are given the best chance of success
• Collaborate with internal sales and marketing teams to keep everything aligned
• Host staff training and events, and represent Siren well in everything you do
• Stay ahead of your pipeline with proactively preselling and forecasting
• Report back clearly and on time, and keep your data accurate
• Own your targets and personal development objectives

What We’re Looking For

A big part of this role is relationships. You'll be out in the trade regularly, building trust with the people who sell our beer and making sure Siren is front of mind when a new tap goes on or a range is being reviewed. You'll need the commercial sharpness to manage a territory effectively, the energy to represent the brand well in every interaction, and the discipline to stay on top of your pipeline and structure your week effectively.

You'll be:

• Experienced in field sales, ideally in drinks or FMCG
• Commercially sharp, comfortable owning a target and understanding what drives performance
• A natural relationship-builder who people genuinely enjoy working with
• Self-motivated and well-organised, with the discipline to manage your own time and territory effectively
• A clear communicator, confident with customers and comfortable feeding insight back into the business
• Passionate about beer and proud to represent a brand you believe in

Key Information:

• Salary in the region of £30-37.5k OTE
• Full time 37.5hr position
• Generous staff discount of 50% off Siren Craft Brew, Siren Tap Yard & George & Dragon
• Samples of all new beer releases & free coffee in venues
• Employee assistance programme to help you deal with what life brings: wellbeing, legal and financial advice from Hospitality Action
• Opportunities to attend events all around the UK

How to apply:

Apply with a short cover letter (max 300 words) OR introductory video (max 2 minutes) describing your interest and suitability for the role, along with a CV.

Applications without covering notes or videos won't be considered. Recruiters: please note we are managing this role in-house only. We are committed to building a workforce that is diverse and inclusive, and we encourage applications from all sections of the community. If this role excites you but your past experience doesn't align perfectly with the advert, we encourage you to apply citing transferable skills. Please email siren@sirencraftbrew.com with any questions.

Siren Craft Brew was born in 2013 with a simple idea in mind: to introduce exciting, full-flavoured and forward-thinking beers to as many people as possible. As part of that mission, we offer our beer as fresh as possible - direct from the source through our on-site tasting room and web shop.

We are on the lookout for people with a friendly, proactive attitude and a passion for customer experience to join our small, committed team in delivering the highest possible standards of service to our beer-loving community. This area of the business is agile and responsibilities varied.

Main duties will include:
• Serving and assisting customers (on and off sales)
• Educating customers about our beer and philosophy
• Assisting with festivals and other events where and when possible
• Preparing web orders and customer collections

You will need to:
• Effectively communicate with customers and co-workers
• Be flexible (available shifts could vary and the Tap Yard opens on Saturdays)
• Take pride in your work with great attention to detail
• Experience is preferred but more important is the willingness to learn and genuine enthusiasm for hospitality, community, craft beer or a combination.

We are looking to bring people in as soon as possible. We offer a generous discount scheme, staff perks, extensive training and the opportunity to be involved with an exciting, high-potential project from an early stage.

Salary: £10.85 - £12.71 per hour (age dependant)

Please apply with a CV & Covering Letter to our tap room manager through the "apply" button.