August Newsletter
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Time to read 4 min
Official Brewery Partner of Reading FC ⚽
We’re delighted to announce that we are now the Official Local Brewery Partner of Reading Football Club! Our beers will be pouring exclusively from the freshly branded bar in the Fan Zone on matchdays, starting this Saturday, August 15.
Our brewery has been based right alongside the Reading training ground since we started out, and of course SirenRG1 is ideally placed for fans to visit pre and post match. In fact, the beer only has 15 minutes to travel between our cold store and the bar!
Our customers, teams and local community have overlapped for so long, it feels like a very natural fit, and a privilege as an independent brewery to have this opportunity. Our team are absolutely buzzing to have this official connection to the club.
We’re kicking things off by offering Royals season ticket holders free fries with their pints on matchdays at Siren RG1, and an exclusive online discount for One Royal Subscribers that will be hitting inboxes this week.
Thank you to everyone involved and watch this space for more info!
Siren Cheltenham Bar Crowdfunding
We're very close to launching our Crowdfunder for the new Siren Cheltenham bar, which is set to open late September! If you think you might be interested in this round of crowdfunding, you can sign up through the link below; more information will be sent to your email when we're a little closer to going live.
In the meantime, the bar is taking form and we can't wait to share more news with you next week!
We're Great Taste Award 2026 Winners! 🏆
They say three is the perfect number… and this year, we’re inclined to agree. In case you missed it, we’re delighted to share with you the news that we’ve received three 2026 Great Taste Awards from Guild of Fine Food!
Leading the way is Soundwave 0.5, which earned an exceptional two-star Great Taste Award. Alongside it, Siren Pils and Lumina Session IPA were also recognised by the Judges, making it a fantastic achievement for everyone involved and one we’re incredibly proud to celebrate.
A huge thank you to our production team, whose creativity, attention to detail and commitment to quality are behind every beer we brew. Awards are always appreciated, but the real reward is knowing that our beers are being shared, enjoyed and appreciated by you.
Latest Beer Releases
If you're looking for something exemplary to drink this month, we've got some real treats lined up for you.
Our staff pick for this week is Ricochet, a crisp, snappy and California-inspired IPA that we've brought back for round two after it was first brewed in 2023. Citrus and pine up front, with Nelson's Sauvin's signature white wine character adding delicious accents; this is an absolutely smashing return.
Pretty Smart is a creamy IPA that brings sweet, juicy hops, a big mouthfeel and a moreish soft bitterness to your glass. It's a full fat IPA, indulgent, tropical and fun to drink; $5 Shake lovers, this beer is for you.
Alongside these two latest beers, we have Extrovert XPA, a style of extra pale colour, layered flavour and supreme drinkability. And for lovers of our Modern West Coast IPAs, Scaled Up Sweet watermelon, tropical fruit and a crisp, clean piney finish… Scaled Up shines with a tropical and citrus backbone, while Anchovy hops lift it with a fresh, summery aroma.
Click below to pick up these new beers while they're at their freshest.
Upcoming Events 🎟️
Some of our favourite events of the year are happening this month and the next; how many will we see you at? We'll bring the beer, you show us the good vibes.
From the four-day long party at Kirkstall Abbey for Leeds International Beer Festival, to the more local, legendary, Swallowfield Show just up the road from our Country Pub, The George & Dragon, these next events are guaranteed to be ones to remember.
Click on the ticket links below to find out more, and we'll see you there!
Beerstock
29th August
Swallowfield Show
30th - 31st August [GET TICKETS]
Leeds International
3rd - 6th September [GET TICKETS]
Down at the Abbey
11th - 12th September [GET TICKETS]
St. Albans Beer & Cider Festival
23rd - 26th September [GET TICKETS]
Buxton Oktoberfest
26th September [GET TICKETS]
Oktoberfest at Siren Tap Yard 🍺
Yes, we just covered events, but honestly this one is too exciting to not give it the proper attention it deserves. This year, our Tap Yard team will be working alongside our Events Coordinator, Brodie, to deliver the best (and largest) Oktoberfest party to date.
We'll have a lot more news coming soon, including the full line-up and ticket options, but for now you should put a pin in your calendar for 12:00 to 22:00 on October 3rd.
Germanic food, lager by the Stein, and more; don't let this on pass you by.
Siren Tennis Socks BOGOF offer 🧦
How many pairs of socks do you own with record-breaking holes in the soles? It's time to give your sock drawer the upgrade it deserves with our Siren Tennis Socks, available now online inside a Buy One, Get One Free offer.
Just add two pairs of Siren Tennis Socks to your basket (you can mix and match sizes!) and your BOGOF offer will automatically apply at checkout.
If you're looking for more excellent additions to your wardrobe, be sure to check out our full merchandise range, including brand-new limited edition T-shirts, caps and more!
