October Newsletter 2025

October 3, 2025

Meet our new look

If you’re a Siren regular, you may well have noticed that our website has undergone a bit of a glow-up. Over the past few months, we’ve been working hard to create an improved online experience for our customers. Since launching the previous site in 2018, our webshop has played a huge role in helping us share our beers far and wide.

We hope you’re enjoying the new site and its perks, such as; improved design and navigation, back in stock alerts, subscribe and save options, and a greatly improved mobile experience – and that’s just scratching the surface!

We’re still adding more features, too. Next Wednesday on the 8th October, we’ll be launching a never-before-seen loyalty scheme for online orders, which will reward you for buying the beers that you love. More to come on this soon – make sure you’re in our mailing list to find out first (sign up in the footer of the site).

Advent Calendars: Pre-orders open now!

Our 24-Beer Advent Calendar is back and better than ever before. The price has been locked in for the 6th year running, and this year the calendar even includes a festive Siren tasting glass – that’s more bang for your buck than ever before.

Don’t wait too long to pre-order, as last year’s calendars sold out early, and this year we have a limited number available. What’s more, if you order by the 14th October you’ll receive one free delivery pass each month until the end of the year — that’s Christmas shopping sorted!

To find out more, and to pre-order your calendar, click here to view the product. We aim to ship these mid-November, with guaranteed delivery by the 1st December. If you have credit remaining from our 2024 Reading Bar Crowdfunding efforts, you can use this against the calendar through this special link.

Time Hops II

We’d like to thank each and every one of you who joined us for our Time Hops II beer festival at the end of September. We had a brilliant time pouring the new Time Hops II beers, alongside all the other flagship, specials, guest beers and secret releases along the way. A big thanks to everyone who helped us out by volunteering on the day too.


In case you’re not aware, Time Hops is a celebration of hops that we originally hosted back in 2022. This follow-up tells the stories of hops from around the world, with Australia, New Zealand, and Czechia joining the USA.

Four beers were brewed in collaboration with four unique and trailblazing breweries, and you can purchase them here in a variety of formats from single cans to a festival set and gift box.

Pellicle Dives Deep

A special shoutout needs to go to Pellicle Magazine, who have been a huge influence on this years’ Time Hops II project. Not only did editor and beer writer Matthew Curtis host a special talk at the festival itself, but we collaborated with the team to produce four special articles surrounding Time Hops – each written by a different Pellicle writer, and each focusing on a different single hop.


You can read these articles online for free here, or find them inside our special A4 Time Hops Zine.

Marks & Spencer: Stout, Stout, Let it all out.

If you’ve dropped into your local M&S food hall recently, there’s a good chance that you’ve spotted two new stouts as part of their signature beer range – brewed by Siren. In particular, we’re super pleased with how our years of learnings from brewing beers with nitrogen has led to the landmark supermarket-exclusive ‘Nitro Stout’.


Alongside the release, beer writer Laura Hadland even gave a glowing five-star review in The Telegraph, quoting "The beer opens with an intense roast aroma, followed by a smooth, creamy texture. Coffee flavours and gentle bitterness gradually emerge, then a rich vein of melted dark chocolate glides across the palate." If that hasn't tempted you in, we're not sure what will.

George & Dragon Pub Updates

The next time you’re in or around Reading, why not take a trip out to our Swallowfield country pub and explore our new Autumn/Winter menu? Our pub team have been busy behind the scenes creating a line-up that blends everything you love about traditional pub dining with fresh, seasonal ideas and creative touches.

Each dish is hearty and comforting, and we've even thrown in some surprises along the way that we can’t wait for you to try! Click here to check out the menu, and get yourself booked in today.

If you live in the vicinity of the pub, why not come along to one of our community nights? They take place on the last Thursday of the month between 6pm and 9pm, and you’ll even get a free pint and canapes when you come down. Just make sure you book on ahead – we just had our most successful night to date, and we’d hate for you to miss out on the next.

RG1 Reading Bar Updates

Firstly, thank you to all those who made it down for our Oktoberfest celebrations last week! We had an absolute blast, and can’t wait to do it all over again next year. On this same day, we even opened up early at 5am to welcome in fans of Aussie Rules for a special grand final viewing, hosted by Australian football team the Reading Kangaroos.

If you’ve not already spotted it, our festive menu is now live and we’re already filling up fast for Christmas party bookings! Whether you fancy joining us as a family, festive date night, or extravagant work-do, don’t miss out on booking your Christmas feasts today to secure your spot.

Don’t miss out on our Halloween party on the 31st October – we’ll have more details coming soon, but we’ll be raising the roof with a special Pumpkin Spiced Margarita cocktail, spooky beer specials, and a free shot for anyone in fancy dress. Make sure you’re following @sirenrg1 on Instagram for more details coming soon.

Upcoming Releases

Save The Date – CCC is coming!
We’ve already heard from so many of you in anticipation of this year’s Caribbean Chocolate Cake stout series release. Is it happening? When is the release? What are the beers?

Yes, it’s happening. The nationwide release will be the 14th November (pin that on your calendar), and the beers are… a secret, for now. But we’ll have more details emerging before too long, so make sure you’re following our social media channels and subscribed to our email newsletter.

Untitled Soundwave Special – 5.0% IPA
Something terrifyingly exciting is coming for our Flagship IPA, Soundwave. Stay tuned, and we’ll have more news in the coming weeks. Want to be among the first to hear about this release? Click here to sign up to our email mailing list.

Liquid Mistress – 5.8% Red IPA
Our Autumn seasonal special is just around the corner! As one of our most requested rebrews time and time again, this ruby IPA balances a toasty, biscuit-and-burnt-raisin malt base with the grapefruit and peach spark of Amarillo and Centennial hops.

Hearts on Fire – 5.4% American Brown Ale
Releasing alongside Liquid Mistress, Hearts on Fire is a brown ale for fans of past beers ‘Storyboard’ and ‘Follow Me to The Fields’. This is about as comforting as beer gets, and one not to miss out on.

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