Words by Reading FC.
Reading Football Club is delighted to welcome Siren Craft Brew as our new Official Local Brewing Partner.
Based just down the road in Finchampstead, Berkshire, Siren will have a prominent presence in the Fan Zone at the Select Car Leasing Stadium, giving Royals supporters the chance to enjoy a selection of locally brewed beers ahead of every home fixture.
Founded in 2013, Siren Craft Brew has grown from its Berkshire roots to build a national reputation for innovative, award-winning beers – making this a natural partnership between two organisations proud to call the county home.
Among the Siren favourites available to supporters will be Lumina Session IPA, alongside Show Your Stripes – a lager created in collaboration with the University of Reading and inspired by its famous Climate Stripes.
The Climate Stripes have become recognised around the world as a powerful visual representation of our changing climate, and are a campaign Reading Football Club has also been proud to support and promote over recent years.
Tim Kilpatrick, Chief Revenue Officer at Reading Football Club, said: “We’re delighted to welcome Siren Craft Brew as our Official Local Brewing Partner.
“Siren are a fantastic Berkshire success story and have already built a great connection with many of our supporters, so we’re really pleased to bring their beers into the Fan Zone on matchdays.
“We want the Fan Zone to continue developing into a real destination for supporters before kick-off, and having a quality local brewery like Siren involved is another important part of that.
“We’re looking forward to working closely with the Siren team throughout the season, including some fun activations for Royals fans along the way.”
Andy Nowlan of Siren Craft Brew added: “We’re incredibly proud to be officially connected to Reading FC. Our customers, teams and local community have overlapped for so long, it feels like a very natural fit, and a privilege as an independent brewery to have this opportunity. Royals fans can expect not just brewery-fresh beer on matchdays in the Fan Zone, but plenty of other rewards and surprises throughout the season. "We can’t wait to get started!”
Siren is kicking things off by offering Royals season ticket holders free fries with their pints on matchdays at the brewery’s town centre tap room, with more offers hitting member’s inboxes this week.
