This was not about making political statements, but rather celebrating what can be achieved through collaboration and teamwork, as Justin explained:
“At the heart of everything we’re doing is a positive message celebrating all the great things that can be achieved by working together. This project uses beer as a medium for people to really internalise how we must continue building bridges as people, as businesses and as nations.”
We were on board!
Citizens of Everywhere paired up 12 British breweries with 12 European breweries to brew a set of collaborative beers. Each beer was designed to use all British and European ingredients, highlighting a different achievement of the European Union with each one. You might be wondering how these achievements would translate into ideas for drinks. You’d be right to wonder! Here’s how the pairings worked out:We have been big fans of Brouwerij Kees (based in the Netherlands) for many years and couldn’t have been more happy to be paired with them. Enhanced Economic Trading? Well that’s one of the most abstract routes into a recipe we’ve ever taken. Which is actually quite impressive when you consider we’ve been involved in 5 years of the Rainbow Project!
Enrichment makes something more meaningful, substantial, or rewarding. Enrichment improves something.
Riches are valuable things, such as money, jewels, and gold. Similarly, enrichment is when something is made more valuable. A reading enrichment program improves education. When vitamins or nutrients are added to food, that's enrichment because it makes the food healthier. All types of enrichment are improvements; they leave things better than they were before. You can also say such enrichment has enriched your life.
Definitions of enrichment
1 n act of making fuller or more meaningful or rewarding
2 n a gift that significantly increases the recipient's wealth
We set about to brew something creative, in-keeping with the themes of the project, true to both breweries’ and most importantly, very tasty. We tracked down a supplier for some very special yeast - an isolated strain from Brasserie d'Achouffe - a renowned Belgian brewery with its iconic gnome logo. The yeast helps to drive spice, clove and orange notes with distinct character, but we also wanted an expressive hop profile to bring the IPA side of the brew to the party.
We used Mandarina Bavaria (German), Comet (German), Wolf (Slovenian) in the boil and dry-hopped at 10.5 g/l with Hallertau Blanc (German), Mandarina Bavaria (German), Comet (German) and Wolf (Slovenian). The Mandarina hops are enriched, so the hop bitter acids and hop oils are concentrated, amping up the impact. Enrichment!
The beers will be officially launched at a series of events across the UK and the continent on 22 March, as well as being distributed to nearly 100,000 subscribers via Beer 52.
Callum Stewart, Craft Beer Buyer at Beer52, explains their passion for the project:
"As a beer club, our whole mission here at Beer52 is to explore the world through beer. We uncover great breweries and learn about other cultures by sharing a beer with the people we meet along the way. Whatever the outcome of Brexit, we're going to continue to brew and drink many beers with our European friends and explore their countries. If ever there was a time to have a few beers with our continental neighbours it is now. The 'Citizens of Everywhere Project' really chimed with what we believe in and has triumphed at showcasing the universal power of beer to bring people together!"
Tap Yard & Online
Of course, we’re also bringing the spirit of Citizens of Everywhere to Finchampstead. Here at the Tap Yard, we're not just launching "Enrichment", but we're having a mini KEES Tap Takeover as well! For those further afield, Enrichment will go online to Investors from Wednesday for early delivery, and then general sale from Saturday for delivery the next week.
Tap Yard Line-up
Siren/KEES - ENRICHMENT 5.2% Belgian Style IPA
KEES - Spring Blossom Pale Ale 6%
KEES - Export Porter 1750 10.5%
KEES - Mosaic Hop Explosion 5.5% IPA
MOOR COLLAB - UNITED WE CAN - 4.7% Pale Ale (CoE Collaboration with Birrificio Lambrate)
So why ‘Citizens of Everywhere’? Sam Owens explains: “Back in October 2016, the Prime Minister said, ‘If you believe you are a citizen of the world, you are a citizen of nowhere.’ As someone who considers himself very much a citizen of the world, I wanted to turn that statement around in a positive way. What could be more beautiful than uniting people, businesses and countries to brew wonderful beer? This is a fantastic demonstration of the UK and EU working together, all the way from the growers to the manufacturers, distributors, retailers and consumers.”
We hope you join us in raising a glass to that!
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